Having a good size email list is like having your own personal ATM.

It is a simple truth especially for online business that when you build your list to certain size, it becomes much easier to make money online.  And when you have a targeted and responsive list, you basically got yourself a license to print the money everywhere you go. You can:

1.) Create your own products and make large profits within days or sometimes hours.

2.) Promote other people’s products/services and collect huge affiliate commissions fast.

As you can see, your online business income is mostly determined by the amount of people you can reach with the touch of a button.

Everything except List Building is a waste of main focus on your site.

You know very well why you want to build a site, right? However, it doesn’t matter if it’s for making money online, branding yourself or just helping your church, you want to build a list, collect the visitor’s email address as many as you possibly could, so you can sell them products/service, provide them valuable info or help them more later on.

So, what makes people want to opt in?

With millions of millions of competitive sites on the internet nowadays, you have to give people a real good reason to join your list. You need a good bribe. You need to give them something good and valuable, if you want them to give you their best email address.

Think about your target audience…what do they really want? What’s their number one burning problem, question or desire?

Also, think about what best CONTENT you could give them: A great report about your niche, a video that reveals the top secrets, an interview with an expert, a teleseminar or some helpful software…

Give people stuff that help them right away and make them happy, so they want to come back for more and feel even happier.

Most people want “One Big Thing” only; that is, when they visit your site, they want one big idea or the best solution they can find to their problem NOW.  Yes, it is NOW. Or else, they would simply jump to other sites.

Therefore, what you offer for them to opt-in is extremely important.  You need to offer something really great.  Give them the instant best answer/solution to their problem or question in you content, and you’ve got your bribe.

Here are the 4 simple steps to follow:

1.) Make sure you know what they want (and that you can actually help them get it).

2.) Show them you can give it to them by helping them right from the beginning.

3.) Provide them an offer that’s apparently a no-brainer and do so with their best interests in mind.

4. ) Give them a reason to take action NOW.

Sounds simple?  Yes, it is and everyone can do it.  Sometimes the most powerful things are the simplest.

When you do this correctly and consistently, you are pulling your market towards you …instead of pushing your stuff at them and trying to sell them stuff.

I’m sure you’ve heard of people saying “Money Is in the List”.  Although it is true, the real money is actually in the value you provide to your list.  The value you provide to your list creates the relationship, the trust and the good will.

Now, you should have a good understanding about “Why list building is a must”.  Take a closer look at your site and your market and start list building today!